Post by account_disabled on Mar 9, 2024 2:10:08 GMT -6
The power of an influencer lies in credibility the power of conviction and persuasion that he or she possesses before his or her community. An audience potentially close to the common values or interests of the collaborating brand. It is a winwin collaboration agreement in which the influencer makes use of the authority he has over the audience he has built in exchange for compensation which can be economic or in kind. How does influencer marketing work According to a Nielsen study believe in the recommendations that friends make to us and in the recommendations that we see online . These revealing data are based on at least three Cialdini principles of persuasion Principle of authority Authority from the point of view of persuasion is the ability to influence others. In a way we are all influencers. Hence the power of word of mouth. The principle of authority predisposes us and accelerates the decisionmaking process.
Receiving a recommendation from an influential person is an injection of Portugal Mobile Number List confidence that speeds up our passage through the conversion funnel. Today authority is not the exclusive domain of celebrities and eminences. Digitalization and social networks have opened the doors of influence. There are people who initially unknown have been able to build a loyal community connect with their peers becoming their reference. Therefore influencer marketing is an accessible strategy for any business. The question is knowing how to choose the person who represents you. As we will see you dont need a person with millions of followers but an influencer with a community similar to yours.
Principle of social consensus We trust our what the majority says or does. Hence both influencer marketing and social proof are so powerful when it comes to generating trust in users. We tend to follow the example of people with whom we in some way identify. Sympathy principle When you like a person you feel an affinity for their tastes and interests and you are more receptive to their proposals. With influencer marketing we associate the values of the influencer with those of the brand they promote . Hence it is vital that you choose an influencer who is in line with your company. The person you select will personify and transmit values that must coincide with yours. Benefits of influencer marketing After reading these benefits you are probably seriously considering carrying out an influencer marketing strategy. And you do well.
Receiving a recommendation from an influential person is an injection of Portugal Mobile Number List confidence that speeds up our passage through the conversion funnel. Today authority is not the exclusive domain of celebrities and eminences. Digitalization and social networks have opened the doors of influence. There are people who initially unknown have been able to build a loyal community connect with their peers becoming their reference. Therefore influencer marketing is an accessible strategy for any business. The question is knowing how to choose the person who represents you. As we will see you dont need a person with millions of followers but an influencer with a community similar to yours.
Principle of social consensus We trust our what the majority says or does. Hence both influencer marketing and social proof are so powerful when it comes to generating trust in users. We tend to follow the example of people with whom we in some way identify. Sympathy principle When you like a person you feel an affinity for their tastes and interests and you are more receptive to their proposals. With influencer marketing we associate the values of the influencer with those of the brand they promote . Hence it is vital that you choose an influencer who is in line with your company. The person you select will personify and transmit values that must coincide with yours. Benefits of influencer marketing After reading these benefits you are probably seriously considering carrying out an influencer marketing strategy. And you do well.