Post by account_disabled on Nov 25, 2023 23:53:14 GMT -6
I'll focus on its use in emails, but of course, smart content is also a feature on landing pages and web pages in HubSpot, too. In HubSpot Marketing emails , there are smart subject lines and smart modules. In this blog, I will only look at the modules. There are two big benefits of smart modules; They can be used to reduce the number of emails you need to create, or they can help you test different text content, which in turn will help you optimize the content that best suits your database creating something that catches their attention. We're all busy, and creating multiple emails with slight variations for the same list can be time-consuming and confusing. We send marketing emails to people who have applied for a job with a link to the PDF description of the specific position they have applied for. If we had different positions open at the same time.
We would have to prepare different emails. But with smart content, I can photo retouching create an email and change the content based on the position the contact has applied for using a smart module. Another great use case for smart modules is nutrition emails. You can create smart rules based on contact interactions, areas of interest, and geography. Basically, if you can create a list for something, then you can use it for a smart module. email hubspot Do you want to know what is best? Well do the test There are three key things you should know about email testing in HubSpot. Standard A B functionality, subject line testing, and smart content testing.
Standard A B tests are more geared toward changing a few things, like text, images, etc. But each module has to maintain the same format, so you can't change a rich text module you had in test A for an image CTA. Testing subject lines is a great way to find out what will entice your database to open. There are a few things you can try with subject lines, such as adding personalization, playing with wording, or using emojis. It's amazing how a change of tone or a smiley face can be all you need to increase your open rate.
We would have to prepare different emails. But with smart content, I can photo retouching create an email and change the content based on the position the contact has applied for using a smart module. Another great use case for smart modules is nutrition emails. You can create smart rules based on contact interactions, areas of interest, and geography. Basically, if you can create a list for something, then you can use it for a smart module. email hubspot Do you want to know what is best? Well do the test There are three key things you should know about email testing in HubSpot. Standard A B functionality, subject line testing, and smart content testing.
Standard A B tests are more geared toward changing a few things, like text, images, etc. But each module has to maintain the same format, so you can't change a rich text module you had in test A for an image CTA. Testing subject lines is a great way to find out what will entice your database to open. There are a few things you can try with subject lines, such as adding personalization, playing with wording, or using emojis. It's amazing how a change of tone or a smiley face can be all you need to increase your open rate.